"When you respond to spam by calling it "spam" all you accomplish is bringing the topic back to the top of the page. Why do that? "
The idea is to let Rooks see that it is garbage instead of being led on by Bull replies. If you Hit ignore, Is it not supposed to disappear for you? Then this should not bother you by coming back to the top because you don't see it. Unless this POS new message board is not doing a good job filtering the Spam or helping promote it.
Not trying to annoy, but hate friggen spam and Report as much as possible.. If it annoys you, then I bet the Spammers are also.