BEIJING, May 3, 2013 /PRNewswire/ -- E-Commerce China Dangdang Inc. ("Dangdang" or the "Company") (DANG), a leading business-to-consumer e-commerce company in China, today announced the launch of a Flash Sales Channel on May 7th, 2013.
Named Weipinhui, the Flash Sales Channel is designated to sell products from famous brands to fulfill the needs of Dangdang's customer base, which has relatively better education and higher disposable income.
A limited selection of 'deal-of-the-day' products will be featured on the Flash Sales Channel and updated daily at 10:00 a.m. Customers will enjoy deep discounts if they finish payment within 20 minutes after placing order and on a first-come-first-serve basis. At present, Weipinhui will mainly focus on apparel, with the possibility of extending to categories such as books, home and life style products in the future.
"Dangdang's marketplace enjoys rapid growth momentum and is an important driver to help transition our brand to an integrated online shopping mall. The Flash Sales Channel is our latest initiative in further enhancing Dangdang's open platform to attract more merchants, especially well-known brands, to our marketplace," said Ms. Peggy Yu Yu, Dangdang's Executive Chairwoman.