The truth of matter is VIPS is not dominating the Chinese market
In the article it says it all, nobody is in the position to dominate the market yet as VIPS only has 1.5-2% of the total market share so that means DANG and other e-commerce players have chance and room to expand into this huge market potential. It is just funny they give VIPS 50$ target value and DANG 6.5$ ?? The truth of matter is that DANG as a bookseller has more customers than VIPS, significantly more customers, DANG is trying to use its customers base to turn a book seller into a multi products online shopping mall. By comparison VIPS is only doing discount brand names sales. Once Dang enters their business model with much larger customer base and several other advantages VIPS simply cannot compete with DANG.
You are exactly right. VIPS is in a niche market. It is like a Zappos while DANG is more universal and long-term. I think that these short-sighted American analysts are doing a disservice to investors and are mainly vested in their own self-interest rather than in truth and sound investment advice. I see DANG recovering; it is way oversold.