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E-Commerce China Dangdang Inc. Message Board

  • afewminutes21 afewminutes21 Apr 30, 2014 11:39 PM Flag

    More VIPS vs DANG - Actual Data

    While we're waiting for Dang Dang's next report, here's a reminder of the last set of quarterly results that carried DANG and VIPS up to peaks (19 and 182) that have since dropped around 40 and 30 percent, respectively, in just a couple of months on essentially no news (aside from DANG losing/defenestrating another CFO):
    Revenue: DANG 326 million, VIPS 651 million
    Guidance for Q1: DANG 283 million, VIPS 645 million
    Earnings per Share (EPS): DANG 0.04, VIPS 0.49
    Active Customers: DANG 8.9 million, VIPS 5.7 million
    Total Orders: DANG 18.1 million, VIPS 17.7 million
    Gross Margin: DANG 17.6%, VIPS 24.5%
    Will next earnings reports restore DANG and VIPS to 19 and 182?
    Can DANG figure out how to get its active customers to place more orders and spend more per order? They had 56% more "active customers" than VIPS but only about the same number of orders and only half the revenue. Lots of people coming to the site and placing orders, just gotta get 'em to buy some big ticket items along with their books.

    Sentiment: Strong Buy

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