LTRX has huge growth potential by being and establish leader in the fast-growing machine-to-machine (M2M) communications sector
Lantronix (LTRX) designs and manufactures secure connectivity solutions for machine-to-machine (M2M) communications- M2M products include remote controls, computer peripherals, industrial automatic controls, medical devices, car sensors, etc.
Kurt Busch , who cake from Mindspeed Technologies with a strong background in new product development took over the CEO position last year. Many of his past colleagues have joined Lantronix to help turn around the corporate culture. With an almost-entirely new management team in place, LTRX is taking an aggressive approach to leverage the untapped potential the company has amassed over the years.
LTRX plans to unlock the value of its proven IP foundation, starting with a commitment to launch one new product each quarter. Management emphasized the great deal of technology within the company which can very quickly be monetized in future versions of existing products, as well as the development of new products.
The company momentum is now readily apparent. Under the new management, LTRX has launched several new products, including the immediately successful "xPrintServer - Network Edition". xPrintServer enables wireless printing from any iPad, iPhone or iPod to virtually any network printer. Since its launch, the company has attracted channel partners to boost product sales.
LTRX differentiates itself from competitors via ease-of-use. Its plug-and-play products bring networking to machines for people that are not networking savvy.
At present, M2M market penetration is in its infancy (only about 1%). Analysts estimate that there are over 50 billion connectable machines today. With the explosive growth in smart phones, cell phones, tablets, sensors, and other devices, LTRX has positioned itself to capitalize on the growing demand in the M2M connectivity market. Taking their share, the company expects to expand its tangible market by over 4x with new products, gains in current segments, and reorganized resources.