I think the Fast Food and Health care services absolutely HATE Belviq, not so much Big pharma. Once BP sees how big the market is for Belviq they'll immediately change their tune. 10 Billion yearly sales for just the obesity side? Yeah they'll get excited. Throw in everything else, and you're talking about whole new drugs to curb addictions like hard drugs, alcohol, etc. Billions more. Behavior modulators will be biggies and if they can be safe then they can be even bigger. Look at Ambilify. BP knows what the future is.
i dont see the fast food industry as an enemy. if a guy taking belviq continues to eat mcdonalds every day and still loses weight due to the medication then mcdonalds may no longer look like the bad guy.