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Arena Pharmaceuticals, Inc. Message Board

  • captaintrutho captaintrutho Jul 14, 2013 3:56 AM Flag

    Script Numbers have not even begun to Peak.


    That is silly. Bel. has been on sale for less than a month. It is clearly still ramping up and quite nicely. Whoever would say it has peaked is clearly lying.

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    • It takes six months for a marketing campaign to get a set of legs with meaningful data of substance. Responders, repeat scripts, non-responders, and perhaps a 40% of target doctor's being reached with a presentation from the drug rep. The script race just patient folks as the FUDsters spin in anyway they can to shake you out of your shares. What, Me Worry? Madd Magazine 1960's famous saying.

      Sentiment: Buy

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