MusclePharm Enters Into Fulfillment Agreement With IVitals
MusclePharm® Corporation (OTCBB:MSLP), one of the fastest growing nutritional supplement companies in the United States, announced a fulfillment agreement with IVitals that is expected to improve cash flow, reduce backorders, improve turnaround time on all orders and allow management to focus its time and resources on the marketing and selling of MusclePharm's growing portfolio of products.
The Company expects to achieve over $4 million in sales for the full year of 2010, which is over 300% growth compared to the same period last year. The rapid growth and strong customer demand for the MusclePharm products has created back orders for 5 of the 12 months in 2010. The new fulfillment agreement is expect to greatly improve the back orders for the remainder of 2010 and reduce the insufficient levels of stock needed to complete all orders.
MusclePharm's President, Cory Gregory stated, "This fulfillment agreement will reduce the cost and delivery time for all product shipments to our many retail and online customers. In addition, by outsourcing our fulfillment function, management will be able to focus our time and resources on expanding sales opportunities and enhancing our brand."
Mr. Gregory continued, "With rapid growth of 300% come a few growing pains such as back orders. I am pleased that we expect to achieve this growth in 2010 despite having 40% of our orders on back-order. However, with this fulfillment agreement, we have greatly improved our operating platform and believe we have rectified our back order situation. With a dramatically improved operating platform and leading nutritional supplements that are 100% free of any banned substances we are very well positioned for continued strong growth in 2011."
I think that this agreement will open a world of possibilities for MSLP. 300% of sale increase is stunning success, and this action should represent an answer for their problems triggered with their success.
MusclePharm to Sponsor MMA Star Lyoto Machida at UFC 123 Main Event
MusclePharm® Corporation (OTCBB:MSLP), one of the fastest growing nutritional supplement companies in the United States, today announced former UFC light heavyweight champion, Lyoto Machida, will be wearing MusclePharm apparel at the main fight which takes place on Saturday, November 20, 2010 in Auburn Hills, Michigan.
UFC newcomer Maiquel Jose Falcao Goncalves will also sport MusclePharm's apparel on the UFC 123 Fight Card that includes his fight shorts, t-shirt, hat, and a banner with the MSLP Ticker Symbol. UFC 123 Event will draw an estimated 850,000 pay per view buys and is watched by an estimated 10 million viewers.
"We are very excited to have one of our UFC athletes compete in the main event fight. UFC continues to be a tremendous partner for MusclePharm as we increase our consumer demographic exposure during Saturday night's fight," commented Cory Gregory, MusclePharm's President. "We will continue to focus on opportunities with UFC to further increase MusclePharm's brand awareness and expand MusclePharm's supplement and apparel market penetration."
Lyoto "The Dragon" Machida (fighting out of Belem, Brazil / 16-1) is a black belt in Brazilian jiu-jitsu and Machida Karate. The former UFC light heavyweight champion won his first 16 professional fights. Winning five of his first six fights in the UFC, the 32-year-old has finished three bouts, including a submission win over Rameau Sokoudjou and knock out victories against Thiago Silva and Rashad Evans.
Maiquel Jose Falcao Goncalves is a Brazilian mixed martial artist. He was signed to make a debut at UFC 123 against Gerald Harris. Prior to his UFC appearance, Maiquel collected a 25-3 record with only one win coming by way of decision and 23 of the wins coming by knockout or TKO.
MusclePharm Signs Multi-Year Sponsorship Deal With World Bodybuilding & Fitness Federation
Muscle Pharm Corp. (OTCBB:MSLPE)
Intraday Stock Chart
Today : Wednesday 17 November 2010
MusclePharm® Corporation (OTCBB:MSLP), one of the fastest growing nutritional supplement companies in the United States, is pleased to announced a multi-year partnership with the World Bodybuilding and Fitness Federation (WBFF) that will place the company as the title sponsor of the World Famous WBFF through 2014.
The partnership begins in 2011 and MusclePharm will work closely with the WBFF and its President and CEO, Paul Dillett, who is widely considered one of the greatest bodybuilders in the sport's history. Dillett, recognized as Canada's greatest bodybuilder, won numerous bodybuilding titles throughout his illustrious career, and is often regarded as having one of the sport's most recognizable physiques.
Paul Dillet, President and CEO of WBFF, said, "We believe this partnership will greatly increase the reach of both brands and continue to fuel the record growth both companies have enjoyed over the past few years."
In four short years, the WBFF has grown to become a popular destination for aspiring professional bodybuilders and fitness competitors. In 2010 alone, participants from more than 25 different countries competed in the WBFF World Championships, which featured many of the world's top fitness athletes.
MusclePharm's President, Cory Gregory, commented, "We are very excited to partner with the WBFF. We believe this relationship will expand our brand by introducing our nutritional supplements, which are 100% free of any banned substances, to a new market."
"With the recently announced fulfillment agreement, our enhanced operating platform will enable us to improve margins and enable management to focus on partnering opportunities such as WBFF. We believe we are well positioned to achieve very strong growth in 2011 and look forward to leveraging our brand and superior product offerings into new channels and improving our operating margins."
About World Bodybuilding & Fitness Federation
WBFF (World Body Building & Fitness Federation) is a diverse lifestyle brand serving the fitness, competitive sport, health and nutrition industries. Through event production and mass media it has successfully introduced a once niche market to a receptive global mainstream audience. It is the fastest growing fitness organization in the industry. Its series of championship events across Canada and the United States provide an arena for the athletes to develop and companies in the industry to grow. Professionally executed and entertaining, WBFF Championship events grow exponentially each year in production value and attendance. They hold events yearly in major cities and regions including Toronto, Vancouver, Calgary, Quebec, with new shows in Boston, Kansas City and Bridgeport. For more information, please visit www.wbffshows.com
MusclePharm Corporation believes the information set forth in this Press Release may include "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. Certain factors that could cause results to differ materially from those projected in the forward-looking statements are set forth in "Risk Factors" in Item 2.02 of the Company's Form 8-K dated February 18, 2010, which has been filed with the Securities and Exchange Commission.
John Mills, Senior Managing Director
310.954.1105 begin_of_the_skype_highlighting 310.954.1105 end_of_the_skype_highlighting
This is a very intelligent move on the management of the company. If the company was able to grow 300% with being on back order 5 months f year I am very excited to see the growth they can have in 2011 with filling all 12 months of orders.