"MusclePharm has recently increased its marketing efforts in Australia, a market the Company views as very promising. As part of that marketing campaign, MusclePharm has signed an endorsement deal with the Australian rugby superstar, Quade Cooper. As part of the relationship, Cooper will represent MusclePharm in a series of advertisements, media appearances, and social media outlets.
The 25-year old Quade is arguably the most exciting and electrifying rugby player in the world. Playing fly-half for the Queensland Reds, Quade delighted Reds fans in 2011 finishing the season with a record 228 points, besting the previous record of 171 points which he also set in 2010. Quade holds many of the Queensland Rugby records including most points scored (31) by a Reds player in a single Super Rugby match. Quade also boasts a strong social media following with 544,000 Twitter followers, 104,000 Facebook followers and 86,000 Instagram followers."
Moving into international markets will only help the bottom line IMO