This is what many were speculating, but wasnt confirmed.... which it now is. He is one of the most well known body builders of all time, and name recognition is huge! This is a big deal for musclepharm, one of a kind.
This is not the product line I was expecting.
I firmly believed that they were going to introduce energy drinks, energy shots, energy bars, etc. since Assault basically IS an energy drink.
What was all that talk about getting into convenience stores?
It seems like this supplement line will just cannibalize sales from the MP supplement line, doesn't it?
Also, do young people even know Arnold well? The last time he won a bodybuilding tournament was the early 80's...all the news about him for the last 10 years is his political career, his illegitimate son, and "the expendables".
I will reserve judgment until I know more...at least the product line came out when Bluher said it would.
Now if we could only hear from the Nasdaq.
I think more products will be in the pipeline, i do think energy shots is too packed of a market with 5hr, SK, and redline, among many others, it would be tough to penetrate that market. I think something like that will come in the future though.
I think this arnold line will be big, especially brand recognition, i dont know how much they are paying him, im sure he gets a cut of profits. I see this bringing in different genre of people and with teaming up with him, they can essentially promote their products at ALL his events.
It will be brought up a bunch this conference call im sure, as well as the nasdaq issue, im thinkin we r close to hearing, maybe when they release earnings. Im sure nasdaq wants to see another decent quarter from them.