Are you kidding? Arnold is the biggest name in body building. with his name on a product it's guaranteed to sell. You take the average person looking at supplements at WM, he sees 3 or 4 products and one of them is endorsed by Arnold, what's that guy going to buy? First, the serious bodybuilder is probably not going to WM to buy his/her supplements. You're going to get the weekend warriors or the new to BB or casual looker at WM. Now, he sees a product that's endorsed by the most recognized person in BB, he's going to buy that. Celebrities, young or old make the best product promoters, that's been proven time after time. That's why they get paid so well to endorse products. This thing with Arnold will make MSLP a great deal of money. Products and the companies that make them have done extremely well with athlete endorsers. Look at Nike with MJ, They've made a fortune off sneakers, just ordinary leather sneakers. the same sneakers cost less than half without Jordan's name on them. Pepsi has been selling a record amount of Mountain Dew in the last few years. The formula didn't change so why the sales increase? The answer is easy, Dale Jr. Dale Jr. says drink this and they drink it.