Because long term holders like me, are getting fed up with the screwy nature of what MSLP is doing. Seems as though there is NO continuity. I'm out 2000 shares so far today (over 10% of volume) and likely out the rest. I've been at a good gain, time to take risk off the table. I'll hold 4000 shares until friday's earnings, but expect to give back most of my gains. Frustrating.