Because groups of people were given shares in the past for their services and they wanted capital instead of shares - so they are selling those shares to get their money. FORTUNATELY a lot of those shares seems to be drying up - see the price action on Friday.
We will know on Monday and Tuesday if there are more shares that need to be sold, because people will see this rise as a time to sell.
With the float so low, these free shares have been a drag on the stock, but soon, the real value will be reaped once those that want out - get out.
I think its time that the big money guys start asking questions of the CEO. Something doesn't smell right with the upper management. Not much volume and there doesn't seem to be a lot of news with this stock considering the product is being distributed to large retail stores. I hope I'm wrong, but not feeling very good at this point. Getting frustrated!!!