Yup, it's great owning shares in a company that annually increases its dividend. Someday I will pocket the div, but for now, I'm reinvesting them--I'm long JNJ in both my taxable AC and my ROTH. With the benefit of reinvesting my divs, the div I received last Sept. was 70% more than what I received Sept 2008 (compared to the 43.5% increase in the per share div).
Bottom line: I love stocks that pay increasing dividends and those appreciate, but splits? I'll leave them for the emotional people.