As someone who spent many years in the publishing industry, I'd have to agree that Kindle could benefit magazine, book and newspaper publishers a great deal. What appeals to me most is the cost savings that electronic publishing affords. In addition, can you imagine how many millions of tons of fine paper and newsprint that could be save and kept out of landfills? Ink? Labor costs? How many trees? Even if one-third of current circulations could go electronic, that would be a huge accomplishment for the green revolution. JMHO.