The Idearc is trading when issued. So have to call it up as either iarwi or iar-w or something along those lines. Trading around $25 per share. (Or $1.25 per VZ share since it is 1 for 20)
Idearc also has a web site and a logo
Of course, there's nothing on it yet.
IARwi dropped in price today while the rest of the market was up. Not a good sign. By the time the Ameri-/e-/Scott-trades let's us buy/sell the stock, it's value will probably be down around $20. At that point, it's a "buy".
IAR (Idearc) is to be traded on NYSE 11/2/06 on a "when issued" basis. Click-on: http://investor.verizon.com/sec/pdf/amendment_3_to_form_10_ as_filed_clean.pdf for more info., actually 152 pages of more info.