Remember when GM, who already produced some of the crappiest automobiles on the planet, started buying even crappier Korean cars and slapping GM's brand on them?
That's what dilution means. By associating even a #$%$ brand like Radeon or AMD with and even cruddier more commoditized product than AMD's own products, like SSDs, the #$%$ brand becomes even crappier in the public eye.
AMD already cheapened its already lousy brand by rebranding third party memory sticks. It didn't help stave the revenue melt-down. Doing it again with commodity SSDs will be the same song, second verse.
They're selling rights to use their brand. That dilutes it. Especially since it's somewhat of a well-respected name in its original usuage for discrete graphics products. Slap it on low-performing, unreliable, or otherwise disdained SSD products, and it will be reducing its value as a marque of recognition and selection for the graphics products as well.
It could end up costing them more in future graphics-chip sales than they get in SSD licensing fees.
In the end, Rory's going to sell the AMD name and logo to a Taiwanese Christmas-light manufacturer.
And I have no doubt you'll still be cheering that as "make so much money as possible".