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The Hershey Company Message Board

  • sludgehound sludgehound May 21, 2013 9:03 AM Flag

    move into China, new brand

    Aware that it needs China's sweet tooth, Hershey Co is rolling out a Chinese brand designed for the world's fastest growing candy market. In a first launch beyond the U.S. market, Hershey is unveiling on Tuesday a candy known in English as the Lancaster and in Chinese as Yo-man. Hershey will officially open its Shanghai-based Asia Innovation Center on Wednesday. It will be company's second-largest research and development center world-wide.

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