They likely have a very good read on whether they will meet guidance. Of course they gave a pretty wide range.
Quite surprised it has fallen this low. I didn't get in until after the initial swoon after earnings in the Fall. Had a limit order at $28 that got filled in November. It then pretty much was between $26 and $32 for months. This continued weakness as the market rallies is a drag on my performance slightly, but not too much as this is a very small position (Apple is larger-I added there at $530 but still up from earlier buys).
In earlier times I would have tried to press this, buying more on the way down. With PLAY I kept buying and bought options, since it just seemed way too cheap. Got killed.
Not to say I haven't bought on weakness. I bought this on weakness. But I'm not going to pour more money in this. There's plenty of stocks out there and this is trading like death. But I'm not selling either. And if I was on the sideline I'd be tempted to buy this.