Very exciting product category indeed...initially in the fitness/health area...but later mainstream for multipurpose.
Question is how well prepared AAPL is to capitalize on this...Apple came and took the music biz, iPod, iPhone from the THEN dominant player. iPad was also made famous by AAPL. All this put Apple on the map. But can they stay at the top, or will some other company do to Apple what Apple did to mp3 Player makers, Blackberry, Nokia and so on.
For CRUS, it is a second derivative play...will new Apple products include CRUS.
So, while all this is exciting for technology market...I hope it is also exciting and profitable for Apple and Cirrus!