If by a 10% rise over the last 2 weeks is screwy it is because the stock was irrationally beaten far too low on 1 digital miss in what was a very tumultuous quarter for many employees after the merger, in particular the sales personnel.
It will now correct after many short covers the last month and imo, will beat the previous Q's digital sales by a fair amount. as stated several times in the Q CC, sales mentality was the "what about me" syndrome. You can bet that not all sales reps were putting their best foot forward while anticipating a job loss or major change to their job and territory. It was a golden opp for adding or starting a position. and it is now heading back up on technically beautiful trading. The trend has turned. All indicators point higher and in fact are moving higher the last 3 weeks.
After a lengthy personal conversation with Dex VP in IR I am quite confident that in the next CC you will hear a COMPLETELY different call and much deeper information on what transpired in the Q and deeper information on the sales trends. They know they botched the call and have had numerous discussions about it. If you want the same info, call Cliff Davis in IR, he will speak with you or return your call. I spoke at length w/him about many subjects, approx 40 minutes and he was honest and forth coming with what has been transpiring within the upper management and the discussions as to why this fell almost 50% after the release.
long, calm, still deeply green and added last week below $10...and now it's time for tee!
DXM is like the school boy looking thru the window of the candy store. YELP is inside that store with each revenue dollar priced 20 fold. DXM is priced for BK again with no respect. DXM has to find a way to get inside and nobody likes their single digit growth rate in digital....not going to get them inside. There is your point., the hope and dreams of getting inside one day.