Why does Hot Topic have to stay black and goth ? I think the name "Hot Topic" lends itself to anything hip or trendy. I understand there is an art to changing without alienating the core customer base, but if the core customer base is dwindling (due to fashion trends), then the retailer needs to change its concept a bit to catch the current wave. It's not easy. Regarding Comfort, my guess is that Betsy pushed out Comfort. Ed Thomas runs Wet Seal. He has a no nonsense style with a sharp focus on top line and bottom line results. I have faith he knows what Comfort brings to the table and likes it.
Well I am not comfort(able) with the appointment because of past performance. Give her time to cast her spell and then see what happens at WTSLA. I sold my stock and am delighted to be just a spectator.