I simply do not understand the short interest here, but I'm thankful of it. It'll make for nice pops up in the future. This one's a keeper.
Sure, it would've been nice to get into this issue at 6, but I see nothing but good things for this company going forward. This one has a business model that even Warren Buffet could understand - and one I'm sure he'd applaud.
Buy it now. Put it away. It's a subscriber growth story, the same way that AOL was in the early days. Plus there's the possibility of international expansion, adding new services, and much more.
You'll see a few splits of this issue in the coming years, and its market cap will easily exceed BBI's in short order because W Street will award it an outsized multiple once subscriber and earnings growth are maintained.
Use the service yourself, and then go back to the corner mom-and-pop shops or to BBI. You'll instantly understand the attraction here.