That's the great secret about NetFlix. They're a fullfillment company with amazing technology to match consumers with content that they will like, and distribute it to them. Currently that distribution is DvD by mail.
But that distribution method can be adjusted nimbly as technologies warrant and need demands. They have 12-20 DC's around the country right now, that's still no where near as leveraged in fixed assets as BBI or HLYW is. Those centers (I'm imaginging) can easily be converted to VOD datacenters to stream from when the *time is right*.
VOD is not going to be won by the highest quality nor the fastest streaming, those will all become commodities as technology develops. It's going to be won by the fullfillment company that can best match consumer wants with product, and that my friends is NFLX.
Yes and VOD is not even out in the market. There are couple places that say they have VOD, but VOD is having the choice of ANY movie (like NFLX 15,000 titles) at ANY time for one-flat monthly fee of $19.95. No company has that yet.
>> But aren't they (BBI) already doing a test roll-out of the FreedomPass in some areas?<<
I believe so, and I think they'd be remiss if they didn't try to do it. But it's my humble
opinion that they're at a disadvantage from the git-go cuz they're
undercutting their late-fee revenue.
>> What's so great about VOD?...We have cable network "pay per view" now and it cost too much as does BB and Hollywood rentals. <<
Which brings up a good point, I think: with first-run movies
being offered via ppv, one wonders if VOD will or won't also offer first-runs.
Having said that, I don't know how quickly movies get into NFLX's hands as compared to ppv?
What's so great about VOD?...We have cable network "pay per view" now and it cost too much as does BB and Hollywood rentals. Netflix is the best idea for home entertainment with the least effort and cost and by far the best selections.