How do they do it? I suppose you can make money with one product if you do it well, and of course no huge costs in buildings/other, but at first glance it looks like they are giving it away for 9 bucks a month! and then someone just mentioned the free month offer. Sure, they have avg of 15 million subscribers at a time, and maybe some growth, but with such heavy competition around, Amazon and others, how long will the good times last? I most recently have used Amazon for the Videos on Demand, and never thought of Netflix because I had thought of it as having to receive and send back videos by mail, and that notion disgusted me somewhat. I hated to even use nasty Blockbuster videos handled by many, so I did not want the mail option either...lol. Back to Amazon, I was content to rent a few movies here and there and rarely on itunes, but I did not want a sign up per month even if only $9.00 a month. It may be easy to cancel but it reminds me of those annoying gym memberships that are somewhat difficult to cancel (if allowed). Also, compare Netflix to Amazon, or better yet, Costco. With Costco, for example, they get $50 to $100 from you each year on renewal, and they get many dollars from you on the many products you buy, not just one product of videos, but of course Costco does sell videos, not on demand for a few bucks of course. Well, I am kinda wondering when Netflix is going to add their next product line, and what would it be? computers? It might be too late by then to grow.