It ran up too fast today on basically no news, no firm pricing plan, no firm start date, streaming only. Something smells about the timing of this announcement. I can see it now, 500 hundred Colombians standing around a computer at an internet cafe trying to watch Rambo while the stream freezes every 30 seconds. People down there are buying bootleg high quality copies of the latest movies etc. for about one dollar, they live on about 75 dollars a month, what's NFLX pricing pan going to be 10 cents a movie, I'm not saying it won't work but challenges lie ahead, NFLX falls tomorrow (partially due to profit taking) and if it doesn't fill the gap completely, it will partially. One would have more success opening a Porsche dealer ship in Mogadishu if they announced a firm start date and a pricing plan. mfme.