Those are estimates...what's your point? We all know how good of a track record analyst have. I think the negatives are factored in. This is likely rising on the idea that things might be as bad as previously thought.
I think their predicted losses have a lot to do with the cost of expansion. They are expanding into foreign areas in a big way this year. They still have the market in the streaming business. My family uses Netflix constantly. Unless someone can match their product I can't imagine switching.
Learn to trade. You will never find the perfect company with your mentality and if you do, it will be a boring one. Volatility, speculation and future growth right now far outweigh pe ratios, look at the peg instead. Trade the trend and stop whining.