The company is a development-stage company. The Company focuses on the non-alcoholic single serving beverage business, developing and marketing of milk based products in two segments: sports recovery and functional dairy. The Company does not directly manufacture its products but instead outsources the manufacturing process to third party packers. Attitude has developed its second product, which is branded as Phase III Recovery.
Attitude Drinks Announces the Addition of The Kroger Co. to Retail Portfolio
Bob Hearn Added to Attitude's Sales Team
PALM BEACH GARDENS, Fla., Nov 19, 2012 (GlobeNewswire via COMTEX) -- Attitude Drinks (OTCBB:ATTD) (OTCQB:ATT), an innovative beverage brand development company and creator of the Phase III(R) Recovery brand, today announced a sales authorization with The Kroger Co., an American retailer headquartered in Cincinnati, Ohio. Kroger is notably the largest grocery store chain in the country. This chain was recently named the 36th most reputable company in the country by Forbes Magazine. Kroger not only operates the stores carrying their name, but also is proud of the "nearly two dozen banners" representing the 'family of stores' that operate within the Kroger system, nationwide.
Phase III(R) will be available in select grocery stores through Kroger in Alabama, Georgia, Tennessee, South Carolina and Kentucky. Specifically, these Kroger stores within the above mentioned states are located in the greater Huntsville area in northern Alabama, statewide within Georgia and Tennessee, as well as Columbia and Myrtle Beach, South Carolina. Phase III(R) will be available in the sports nutrition sections of the chain in these locations.
Jack Shea, EVP of Sales for Attitude Drinks, commented, "The placement of Phase III(R) Recovery in the Sports Nutrition sections of Kroger supermarkets provides recognition of the brand's growing popularity."
Additionally, Robert "Bob" A. Hearn Jr. recently joined Attitude as a Regional Sales Manager to represent Attitude Drinks throughout the southeast section of the country. The states included within his territory are Kentucky, Tennessee, Georgia, Alabama, North Carolina and South Carolina to date. A graduate of the University of Georgia, Bob was a developer of the Q Water brand and most recently, launched White Quartz Distribution, offering an innovative approach to combination pallet distribution as relates to freight with new beverages.
"Recovery drinks are one of the beverage industry's hottest categories. Phase III(R) is a great product and I am very excited to be associated with the Attitude organization. My goal is to make real milk recovery readily available to consumers throughout the southeast," commented Bob Hearn, Regional Sales Manager at Attitude Drinks, Inc.