This is manipulated by the big money funds. High option premiums and idiot retail investors allow the big money to manipulate this up and down for huge profits. This past week was typical. Run it up, load the wagon with options by buying puts and selling calls, then dump your stock. This coming week, I will expect a further sell down on Monday's open, then a 15 dollar rally back to 190. This stock is for traders. I don't expect it to go to 300 before it reverses, but it will probably go past 200, then collapse back down.
Downside risk is $60 in my opinion which would bring the stock to around $120 at some point in the foreseeable future. Can't justify the current PE. ALSO...there were less than half the blockbusters this quarter than the same quarter last year which makes new movie rentals weak.