March 28. NFLX. Although things are looking better than before
Although things are looking better than before, uncertainties around content costs and growing competition still exist. The contest for getting a share of viewers’ viewing time is no longer limited to pure-play streaming companies but encompasses individual networks, media companies and pay-TV service providers that are promoting their own streaming services. Netflix is trying to differentiate itself with its content, but over time that differentiation could be difficult to maintain. In addition to this, the high margin DVD business is declining. We cannot simply ignore the risks in Netflix’s business where profits are hard to come by and customer loyalty isn’t that great.