With content cost rising..they will have to increase the price. there is no way it is sustainable.
I know you'll be surprised but you're wrong.
Increased content costs are paid for by increased subscribers.
Exactamundo, Hastings virtuous cycle - more subscribers leads to more content and more content leads to more subscribers. When the market matures revenue continues to grow by introducing premium services with tiered pricing.
it doesn't really matter anyway. with netflix at $8 a month and cable at $100 a month, netflix could double their price and it would still be a steal.
let's face it: cable barely even works where i live. you can hardly get the remote to change the channels.
I would still be happy paying double the price!
Sentiment: Strong Buy