I've been singing this song since I got in at $0.24 and thought their brilliant idea of making a true herbal vaporizer out of nothing but a car cigarette lighter should have been patented. Unique application of very old tech! I was ready to sell at $0.50 because the lack of any proprietary technology scared me.
Absent of patents, the only hope for a company like this is brand building. In the first quarter, they have thoroughly impressed me with their ability to build their brand. Either way, with LiqCig they will be a (if not "the") major player in the new alco-cig industry. However, I fully agree, patents would seal their success with this disruptive new product.