You are right on! Thats exactly the kind of concept I was thinking of. I know they sell through the home shopping channels but have not yet seen them advertised. Why not? This product has a brief opportunity to catch peoples attention and be sold now at higher margings. Wait until next year and the pricing will fall by 50%. An infomerical with an 800 number would catch peoples attention and capture immediate business.
This company needs to CREATE DEMAND FOR THEIR PRODUCTS not just attempt to mazimize marketshare.