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Insmed Incorporated Message Board

  • readthechinastudy readthechinastudy Mar 13, 2014 12:26 AM Flag

    Marketing Positions at INSM

    Does anyone know how long the Marketing Director-U.S. and Marketing Director-Digital positions have been up on INSM's Available Positions page?

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    • Launching in the US looks pretty serious to me (LOL):

      This critical position will be accountable for successfully driving the growth of Arikayce in the US. Overall responsibilities will be to develop and execute key marketing strategies and tactics. This individual will lead the key aspects of product management and support the field-based teams, sales operations, customer care and other commercial partners to achieve near and long term objectives. Position will report to the Sr. Director of Marketing and is located in Bridgewater, NJ.

      RESPONSIBILITIES:
      Prepare and execute the Arikayce launch plan
      Support the development of strategic and tactical plans for health care professionals and patients
      Work closely with Legal, Regulatory, Medical Affairs, Market Access, Patient Advocacy and Commercial Operations team members to align and execute key tactical activities
      Respond and support needs of internal and external customers
      Establish strong relationships and develop collaborative partnerships with key stakeholders in the field of Non Tuberculosis Mycobacteria in the US
      Identify and manage resources (budget tracking and agency management)
      Develop and implement robust marketing plans, supported by appropriate financial analysis, planning and desired ROI
      Deploy internal commercial communication platform. Execute and track on-going communications related to key commercial initiatives within Marketing, Sales, Sales Operations, Training and Compliance
      Execute advertising campaigns and social media (in partnership with Marketing Director Digital) communication plans for Health Care Providers (HCPs) and Patients
      Be a product champion and maintain knowledge of therapy areas and technical aspects of Arikayce

      Sentiment: Buy

    • Since last Friday I believe.

      Sentiment: Strong Buy

 
INSM
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