holders are getting a higher dividend yield as the stock is dropping...
the x-div date was a few days ago, so selling after that was the play, hanging on now for a dividend is fruitless and the market value over two day has lost 13 points
Bank of America fired a senior bond manager who was long in maturity when prices fell, yield went up. He said we had a yield rally.
your yield will remain the same based on what you paid for the stock. It is only higher for those who buy at today's price.