The estimate for Flavorstation 4Q sales is $1 to $2 million. At $80 each that's only 25,000 units to hit $2 million in sales. That certainly seems doable to me with online sales alone. It's a reasonable price for a really cool gadget and with advertising and word of mouth they should easily be able to move more than 25,000 units by Christmas. I think the boys are lowballing.
Until it's in stores, nobody's going to want to mail carbonation containers all the time. They'll take up dust. There needs to be brick and mortar presence in Wal-Marts, Albertsons, Targets, etc. for this to reach its full potential. They have the capability to get that presence, but they haven't done so yet.