People have realized that they can't afford to make purchases of $200 for a pair cheapskate jeans that they could buy at Kmart for 1/10 th the price. High end jean era is over. TRLG is already feeling the effect of this and so is JOEZ.
I stopped by Joe's Jean store in Carlsbad couple month ago and I asked the sale rep to see how the business and she said good. Here what she said, "Most of customer are from oversea" They can afford to buy expensive and high quality jeans. Why would they buy KMART inferior jeans?