Directi, Tucows and Namecheap form a "team of rivals" in bid to manage the .online registry.
TORONTO, March 27, 2013 /PRNewswire/ - As part of its New Generic Top Level Domain (gTLD) program, ICANN has accepted nearly 2,000 applications from prospective registries who would like to manage their own TLDs (letters to the right of the dot). Now, applicants for the same TLDs have begun to compete, negotiate, and, in some cases, join forces to ultimately produce one winning bid.
The first such alliance was revealed today, when domain industry veterans Directi, Tucows and Namecheap announced that they would work together to manage the .online registry.
Directi and Tucows are probably best known for their wholesale platforms and the large, global domain name reseller channels they manage. Namecheap, a top-ten retail registrar, is best known for its strong consumer brand and emphasis on customer service.
The three companies each bring significant capital to the table to launch and operate the .online registry. They bring a wealth of experience and capabilities, from registry management to wholesale distribution to retail service. Perhaps most importantly, they bring enormous global reach. Between their wholesale and retail operations, Directi, Tucows and Namecheap combined reach over 40 million small businesses and other hosting customers around the world.
This looks like a smart move on the part of Noss. I wish them and us good luck.