300 to 450 stores?!?! YOu think any body can believe you for a second? NOt unless they are mindless sheep!
That's all non-sense! FOr premium luxury brands don't ever win by how many stores they open. Ask Ralph Lauren(RL)!! RL has been in business since 1967. And yet after being in business for 44 years, RL which by the way has much wider selection of clothing and other general merchandise than LULU, only has 170 company stores world-wide. It's all about exclusivity not ubiquity for premium luxury brands!! Stupid! By the way even after in business for 44 years, with revenue of $6.7 billion and net income of $631 million, RL is only valued at $13.4 billion in market cap. LULU already has a market cap of $8 billion with only $820 million in revenue and $150 million in net income. So again LULU is WAY OVER Priced and is bound to crash.
To look at it another, since LULU's super highly priced athletic clothing is for the rich, then, how can it sustain 300 to 450 stores in the US alone when RL can only sustain 170 stores world wide after being in business for 44 years? Mind you RL has been an extremely successful luxury brand.