This is LULU's first Annual Warehouse in the US. It will be huge ! huge lines ! lots of free press coverage. Over 2,000 ready to line according to Facebook page.
And on YouTube - http://www.youtube.com/watch?v=EN88KTyUuPo
Does anyone know how many cash registers there were at the Ottawa warehouse sale?
I see it lasted 36 hours - that is a lot of sales if the customers were steadily going through especially if they had ten or more sales stations. It is hard to believe that Lulu would have that much clothing to sell considering how good the Christmas season was - good for them.....
By the reports in the comments, the Hamilton sale was a disaster:
Sounds like they will have a lot of product for sale based on the facebook information. Just in time to get the sales into Q4. Is this part of their guidance or will it be extra to take it above the $0.47 to $0.49?
Out of curiosity why would they not keep this for their international push? Perhaps it is just old stock and they don't want to sell old stock abroad...
When the Chicago Papers and Local news pick up this story -- once again, Lulu grassroots marketing strategy at its Best. And their Ivivva strategy is even better !
Their Winter Sales have traditionally taken place in January.