It does have a strong brand. That's great. But, the reality is that this quarter's comp SSS are an outlier in the general trend for the past few years. I'll stick to believing the comp store sales quarterly trend instead of 1 quarter that broke the trend when the CAD went from weakening big time to strengthening rapidly.
The wealth effect (markets up 20% from Nov) have given LULU consumers a big lift... for now.
And now housing is turning ! The biggest drag on consumer spending for the last 5 years. The turn in the US Econmy is real - the dollar is cheap, assets are cheap and the political system is stable. Funds are flowing out of bonds and emerging markets. A bull market baby!
Nike , Foot Locker, UA - it's a group move. Hard to be short !