It sounds like they are saying they did according to specs and that LULU misjudged trends.
Not good if LULU ends up in legal fight with supplier
This could be even a bigger issue and cause more problems potentially
Several ladies have told me they do not think as many people will want this brand now that it is looked at as "cheaply made"
They better do more than just take the product back and loose sales
They had better put some coupons and promotions out
It will hurt margins this quarter and obviously stock price, but they must save their brand.
The clothes themselves do not command that price, this is all about branding.
Management better get smart before we see the upper 50's again!
Turn on the machine!!! Turn on the machine!!!
Sentiment: Strong Sell