GE's expansion plans are really dependent on the performance of their financial unit....which drained them big time during the crash which is why they got 2 bln from Warren....at 10%. That's hard money. They DID at least for a time there consider dumping appliances and lighting but the people who were holding off during the crash are coming back into the market. They WERE chasing the OLEDS side of the game but the basic need to replace tungsten in all its brightness per unit volume still points to bright, efficient chips that can stand a high junction termperature.......bye bye OLEDS for that job.
It WOULD be an ideal partnership...since GE has a rack in every hillbilly henhouse throughout the Ameicas. GE has latched on to a very creative ad agency that would certainly make CREE a household name (instead of the big secret it is now). I tried to email CREE with suggestions of "everyone should have at least one CREE" and to fix those amateurish videos on YouTube with the annoying un-gated audio compression., but not even a peep back. An entity like GE with its present ad agency could propel CREE into a consumer frenzy.
GE certainly has the financial and marketing/distribution strength to grow their LED biz, I just don't think they see that biz as the biggest bang for their bucks. I think the new and improved GE wants to focus more on higher margin industrial vs consumer businesses. I would not be surprised to see GE divest their lighting division - the problem is who would buy it? Perhaps they may decide to spin it off just like SI is doing with Osram.