"Mecox Lane went through an IPO. I don’t own shares in either, but from my admittedly limited reading about the companies, Mecox’s business sounds more substantial than RINO. Mecox Lane started out as a catalog seller of consumer goods and now in addition to its catalog, has an online platform allowing Chinese consumers to purchase goods via mobile phone, telephone or computer. Their catalogs comes to our office and the mid-20 something demographic appears to like what Mecox is offering. Sequoia, the venture capital firm that took a position in the company pre-IPO, is one of Silicon Valley’s leading VC firms. This doesn’t mean Sequoia is infallible, but it strikes me as potentially more likely that Mecox Lane had/has a legitimate business that attracted a leading VC firm, but that it has suffered some bad luck and is being punished. "