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Panera Bread Company Message Board

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  • freshbread4u freshbread4u Apr 2, 2004 4:16 PM Flag

    OT (vm)

    If you are going to short, be careful with BFLY. their sales are booming although I realize that the company is not profitable yet. My fashion retailing sources also tell me that the BFLY concept is catching on really well. I make no claim to know if the stock will take off, but the fashionistas seem to think that it will. If their March sales are very good, you could get caught with the stock going the wrong way.

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    • I've only managed to short 400 sh. of BFLY--it seems to trade thinly. I think you're right about the increasing sales. They do detract from the appeal of the string of annual losses.

      Today I shorted another 3000 sh. PFT @$2.15/sh. to increase my short position in it to 5200 sh. I think it shows some promise as a short.

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