Bought atvi at 10.85. Honestly didnt think the market will hold up. I hope I did the right decision to buy atvi again. Honestly I do not want to own any stocks at the moment due to fiscial cliff thing. But man everything I look at is Black Ops 2. I do not want to miss the big game out.
Also, this year there is a bigger amount of people that own consoles which means more sales. Plus the Wii U is coming out. Plus we have a psp version too.
Unfortunately, I believe in a very short time you will regret buying this stock. I've been long on it and held shares for about five years now (owned before the merger), and it has been a disappointment since the start. Buy below $11, sell when it get to $12 or $12.50, because it will drop back down again to $11. Never seems to get in the $15 range, regardless of how many games they sell and how much money they make. The shareholders never seem to get the benefit from the sales. Game Stop reports record breaking day in sales of Black Opps and the stock goes down - enough said.