Holly, there is very little intelligence here. Mostly a bunch of sheepish mental midgets that buy for no better reason that someone has told them that BB is a good investment. Poor fools. This is not an investment...it's a short term trade. I really don't care really. I make money either way.
Let's see, let me help you: Lose $409m with extra Super Bowl week in Q4, Lose over $1B for the year, outlook for Q1 not good with lack of SB week, Schulze couldn't get investors to get on board, Layoffs at HQ and more store closings down the line, problems competing with product mix in-store. OH! I SEE! That's why it's up 80% for the year!! lol.
The funny thing is the people that are pumping this up are also unloading their shares. schulze was unable to get financing at $12 because the people that successfully invest for a living thought the company wasn't worth $12 a share. Now that the major houses have agreed and decided to unload their positions they have no problem finding gullible schmucks to pay $20 when they too wouldn't buy at $12. when the major players have cleared their books the game will be over. The bagholders will once again lose their money. Not one newbie clown on this board has a target price hwere they are going to sell. They are clueless and will ultimately end up losing their money.