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The Gap, Inc. Message Board

  • rwcva rwcva Dec 23, 2002 1:54 PM Flag

    Scarves, hats, turtlenecks in '03?

    these items sell fine now...but

    when the calender passes Jan 2nd...just where are the $ sales going to be generated from?

    GPS shares will fall ahead of the fall in sales in '03.

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    • Golly. They're buying striped sweaters!

    • Even if the stripes sold, the rest of the merch. was marked down, just like all the other retailers' merch. I only noticed one vertically integrated retailer that seemed to have no markdowns, and that was Coach.

      I didn't go into a Coach store, but none of their advertisements showed a markdown. GPS has been marking down since Fall I collection arrived in stores. GPS is just like all the other struggling retailers.

      As Canman and other shorts have noted, gps's comp. store numbers are easy to beat. What longs have failed to see is that beating mediocre comps. does not a gangbusters retailer make.

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