Of course dividends benefit all - I'm talking about the $8+B used to purchase stock at and avg cost of $22 dollars a share - purchased from Fishers. Yet Fisher % owership doesn't change! its a simple transfer of cash from the balance sheet to the Fisher family. Connect the dots man. Check out the Ks for the last 3 years. $4B in buybacks north of 21 - How about using that cash to reinvest in their brand instead of supporting stock sales to the Fishers! Nope. GPS board feels they just need rest on their laurels and do some cost cutting. Look they hired that CEO so he can cost cut this dying franchise so they can keep this charade going longer. Not bad-mouthing, but I'm pointing this out so folks know where to put their chips. If I saw one significant initiative to enhance shareholder value FOR ALL THE SHAREHOLDERS I would be their biggest fan. Until then, I'm their foe.