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The Brink's Company Message Board

  • columbus1102 columbus1102 Jun 5, 1998 11:14 AM Flag

    Corporate presence

    I saw a Brinks armored truck this morning.


    It was very non-descript; white with blue and red
    lettering. The word "Brinks" is largest, about a foot high
    in blue, with a kind of stylized "B" and then in
    small, red letters something like "A Division of the
    Pittston-Brinks Group." Pretty boring.

    A truck is FREE
    ADVERTISING! It is a damn TRAVELLING BILLBOARD!

    That
    "Brinks" logo that looks cool on a letterhead, envelope,
    business card or annual report does not automatically
    translate effectively into eye-catching outdoor display
    copy. Our trucks should be livened up a bit (and done
    so without making the mistake of going to the other
    extreme of being cute or gimmicky).

    A small
    thing to worry about perhaps, but a most cost-effective
    way of keeping your name in front of the public. Take
    every chance you get to let 'em know you're out there.

 
BCO
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